4 Reasons Your Business Needs Aerial Video

By David Ilgenfritz
Article from:  http://flight-evolved.com/blog/

At this point we have all seen the statistics… People viewing video marketing materials are 60-70% more likely to buy a product than through other conventional marketing methods.

That is a huge number! And for those of us with product or service based businesses, it is a number that we need to pay attention to.

But with every yahoo with a camera claiming to be able to make “viral videos” or “professional social media videos” the market is becoming flooded with sub par video content. It can become a challenge to set yourself apart from other players in your industry.

Differentiation is key if your business is ever going to be successful.

You need to be able to show your customers that you are better than anyone else at your craft. For that reason, we have compiled this list of 4 Reasons Your Business Needs Aerial Video.

4 Reasons Your Business Needs Aerial Video-

1. Differentiate Yourself

As I stated above, with the progression of cameras in the past decade, it is now possible for anyone with a few bucks to go purchase a nice phone or GoPro and take passable videos. And though this has its place in marketing (a topic for another time) it doesn’t set you apart from the pack. Marketing is based on conversions. If your marketing isn’t selling your product or service, it is failing.

Aerial Video provides you with an interesting opportunity to separate yourself from your competitors and polish your professional look. To get legal professional aerial shots requires FAA Certifications and Pilots licensing which means it seems daunting to get aerial video.

The huge secret is, it isn’t as expensive or intimidating as most people think.

It is very affordable and the turnaround is very fast. This means that you could get incredible video shots that set your business or company up for success.

2. Show Off a Unique Perspective

Business is about telling your customers a story. The story about your brand, the people who work there, and the reasons why you are excited about what you do. As Simon Senek says in his book Start With Why

“People don’t buy what you do, they buy why you do it.”

Integrating aerial videography and photography allows many businesses to showcase a different perspective or view of their work. Engineering firms can showcase structures from new angles, builders and contractors can give investors a unique view of commercial projects, and even farmers can get new insights on their crops.

More often than not, these shots are completely unique and new. They can inspire awe and get people excited about things that otherwise may not be exciting at all. With aerial videography, you can showcase a completely new perspective.

3. It Isn’t As Expensive As You Think

I say this, but add an immediate caveat. To get quality images, professional service, and quick turnarounds, you are going to need to approach this with a reasonable budget.

As we state on our Our Formula page…

“Anyone can buy a drone, but we have integrated creativity, experience, clarity and analytics into our practice.”

There are a multitude of different people that advertise themselves as “aerial video and photo experts.” But there is VERY big difference between professional video work, and some yahoo with a drone he got for Christmas off Amazon. I encourage you to do your research!

That all being said, UAV aerial video and photo shoots come at a price tag a fraction of the cost of chartering helicopters or airplanes. Many people think you need a budget of $10,000+ to get basic aerial shots. But, for the majority of basic video and photo shoots, it simply should not be that expensive…or anywhere near. (If some aerial drone company were trying to charge you that, I would go elsewhere)

4. Showcase Your Abilities

It can be tough to showcase what your company is capable of. Fields like engineering and construction have long been considered “humdrum” when it comes to marketing. No one gets excited about marketing an engineering firm building a wastewater plant.

But this can largely be attributed to the fact that it is difficult to showcase what these companies do. The magnitude of a large structure can often be lost from the perspective on the ground, and the construction process of a large building cannot be appreciated without a view from above.

One of our recent clients, HDR Inc. came to us looking for aerial photos and videos of a wastewater treatment facility. In the past they had chartered airplanes for this type of work, but the photos were generally low quality due to the fact the pilot could not fly below 500ft. They were hesitant about aerial video, but wanted to show off their facility which had won numerous awards in their industry. After showing them what was possible with our drone, they were extremely excited to integrate video and photos into their marketing for future projects.

Next Steps

Aerial video and photography is meant to be a part of a greater marketing plan. It should be a cog that drives the sales engine of your business.

If you are interested in talking with us about how you could benefit from aerial video or photo services, drop us a line! We would love to work with you to figure out how best to integrate our services with your marketing.